Socionomics is a new theory of social causality that offers fresh insights into collective human behavior. Over twenty years of empirical research demonstrates that social actions are not causal to changes in social mood, but rather changes in social mood motivate changes in social action. Socionomics supports this research with the hypothesis that humans' unconscious impulses to herd lead to the emergence of social mood trends, which in turn shape the tone and character of social action. This perspective applies across all realms of social activity, including economic, financial, political and cultural.
Below are a few examples of the difference in causal perspective between socionomics and conventional theories:
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Recession causes businessmen to be cautious.
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Cautious businessmen cause recession.
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Talented leaders make the population happy.
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A happy population makes leaders appear talented.
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A rising stock market makes people increasingly optimistic.
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Increasingly optimistic people make the stock market rise.
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Scandals make people outraged.
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Outraged people seek out scandals.
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War makes people fearful and angry.
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Fearful and angry people make war.
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Happy music makes people smile.
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People who want to smile choose happy music.
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Nuclear bomb testing makes people nervous.
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Nervous people test nuclear bombs.
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Socionomics challenges
the rational choice model of human
social behavior that underlies the
standard social science model. Instead,
it postulates a model of endogenous
generation of social mood trends,
which in turn motivate social actions,
producing events that make history.
Socionomics holds immense
promise for social scientists and
delivers more useful predictions than
conventional theories in fields such
as economics, sociology and political
science.
To continue reading about this exciting new theory in the
social sciences, click
here.
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Copyright 2007 Socionomics Foundation |
